Content creators are making waves across various platforms, from YouTube to TikTok, Instagram, and blogging.

Whether through ad revenue, affiliate marketing, or sponsored deals, there are multiple ways for creators to monetize their content. But just how much do content creators in Nigeria make?

This article will break down earnings across popular platforms like Substack, Medium, YouTube, Instagram, TikTok, and blogging, alongside earnings from affiliate marketing.

Substack Earnings in Nigeria

Substack is a growing platform that allows writers to monetize their newsletters. Nigerian writers using Substack primarily make money through paid subscriptions. With the global average subscription fee ranging from $5 to $10 per month (₦8,250 – ₦16,500), creators can generate a steady income based on their subscriber count.

Earnings Potential: If a creator has 500 subscribers paying $5 monthly, they could make $2,500/month (₦4,125,000). After Substack’s 10% fee and payment processing fees (~3%), the net amount is around $2,175 (₦3,588,750).

However, creators also make money on Substack through brand deals, affiliate marketing and creating sponsored posts. Some creators reported making between $100 to $500 (₦165,000 – ₦825,000) per post. It is our favorite way to make money as a creator and it does not require anything to start other than to just write.

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Medium Earnings in Nigeria

Medium is another platform that Nigerian writers can explore. It uses the Medium Partner Program (MPP) to pay writers based on how many members engage with their stories. Though Medium earnings can fluctuate depending on the niche and how much engagement a post receives, some Nigerian creators report earnings between $50 and $500 per month (₦82,500 – ₦825,000).

Earnings Potential: For someone with consistent, high-engagement posts, earning $300/month (₦495,000) is reasonable. However, top writers can make over $1,000 (₦1,650,000).

Just like with Substack, writers on Medium also make money from sponsored posts and affiliate promotions.

10 ways you can make money from writing online

YouTube Earnings in Nigeria

YouTube remains one of the top revenue-generating platforms for content creators globally, including Nigeria. Earnings depend on the number of views, engagement, and monetization methods such as ads, Super Chat, memberships, and sponsorships.

Ad Revenue (via YouTube Partner Program): Creators earn based on CPM (Cost per Thousand Impressions), which ranges from $0.50 to $2.50 in Nigeria (₦825 – ₦4,125).

• For instance, a video with 100,000 views could earn between $50 and $250 (₦82,500 – ₦412,500) from ads alone - depending on the length of the video and where the viewers come from. Videos with an audience from locations like the United States usually perform the best since businesses placing ads to target these audiences have higher buying power.

Sponsorships and Brand Deals: Depending on niche and audience size, creators can earn between $200 and $2,000 (₦330,000 – ₦3,300,000) per deal.

Instagram Earnings in Nigeria

Instagram creators can make money through sponsored posts, affiliate marketing, and selling their own products. A large following and high engagement rate increase earning potential.

Sponsored Posts: For creators with 10,000 to 50,000 followers, the average sponsored post pays $100 to $500 (₦165,000 – ₦825,000) per post.

• Creators with 100,000+ followers could charge up to $1,000 (₦1,650,000) or more.

TikTok Earnings in Nigeria

TikTok has exploded in popularity as we all know and Nigerian creators are cashing in through brand deals, sponsored content, and the TikTok Creator Fund.

• TikTok Creator Fund: Although payouts are modest, creators with high engagement can earn between $20 to $40 per million views (₦33,000 – ₦66,000).

  
  

• Brand Sponsorships: TikTokers can earn between $200 and $2,000 (₦330,000 – ₦3,300,000) per sponsored post, depending on their following and niche.

Blogging Earnings in Nigeria

Bloggers can monetize through Google AdSense, affiliate marketing, sponsored posts, and selling digital products. With so many changes to Google's SEO, many creators have preffered other channels like Medium, Substack or an email list to traditional blogging as they also pay very well and allow creators manage their audience better.

However, blogs are still quite popular and many creators are still making a lot of money from blog revenue.

AdSense: Nigerian bloggers typically earn around $0.50 to $1.50 (₦825 – ₦2,475) per 1,000 page views, depending on their audience and content niche.

• A blog with 50,000 monthly views could make $50 to $150 (₦82,500 – ₦247,500) in ad revenue.

Affiliate Marketing: Bloggers promoting products through affiliate links can earn a commission. For example, a blogger with 10 affiliate sales on a $100 product at a 10% commission rate could make $100 (₦165,000).

Let's Breakdown Affiliate Marketing Earnings in Nigeria

Affiliate marketing remains one of the most lucrative streams for content creators, allowing them to earn a commission by promoting products or services.

• Earnings Potential: With commissions ranging from 5% to 50%, affiliate earnings vary widely. For instance, a creator who promotes a product with a $500 price tag and a 10% commission could make $50 (₦82,500) per sale. Top-performing creators can earn anywhere between $200 to $5,000 (₦330,000 – ₦8,250,000) monthly from affiliate marketing alone.

Conclusion

Content creation in Nigeria is becoming increasingly lucrative, offering multiple streams of income across platforms like YouTube, Instagram, TikTok, Medium, and Substack. While earnings vary depending on factors like engagement, niche, and platform, it is evident that creators can earn a comfortable living.

Whether through ad revenue, sponsored content, or affiliate marketing, the potential to make money as a content creator in Nigeria continues to grow and you should take advantage of it.

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