Customers today are thinking niche and so are the 50+ businesses we spoke to. This is partly because customers have so many options to choose from thanks to the millions of products available in the market today

As a creator that wants to win over brand deals and build a powerful audience, we dare say that the best strategy for you, is to go niche.

Think about your own behaviour for a second; when you want to watch a movie, you go on netflix, when you want to learn something new, you go on Youtube; when you want to enjoy mindless entertainment, you go on Tik-tok or Instagram

It’s the same way you also use 99% of the products and services in your life. You want to use the platform that is best at giving you something you like

So… If you want to build an audience that companies will pay a lot of money to engage, you need to go niche - you cannot be a generalist creator.

It’s not just for the benefit of brand deals, a niche audience means that those group of people have a specific interest and it will be easy to create for them and help them with meaningful content

We compiled a list of Industries and niche topics that have been growing in Nigeria over the past couple years to inspire you. It’s not too late to re-strategize and find a niche that you can create for!

Here are some hot niches to consider:

1. E-commerce:

   Nigerians are buying more and more online, from clothes to groceries. Creating content around online reviews and best places to shop will be powerful content for Nigerian shoppers.
   
   

2. Financial services (Fintech):

   Almost 70% of the millions of dollars in funding in the last couple of years has gone to Fintech. This industry has the money, the audience and lot of businesses to potentially work with.
   
   

3. Healthcare (healthtech):

   Everyone wants to be healthy and tech is helping! If you have a background in medicine, you can use your experience to create content around common illnesses and remedies - just like aproko doctor does. You have to be careful not to assume the role of an online doctor but an educator.
   
   

4. Fashion and beauty:

   Although an already saturated market, there are still a lot of opportunities to build a niche here. You can build a channel reviewing Nigerian designs which means that those designs you give an A can end up selling out
   
   

5. Education (Edutech):

   Education is booming! Most of the best skills today are no longer learnt in the University but on the internet and there is no limit to what you can teach - how to cook, how to code, how to design, how to walk like a model, etc…
   
   Whatever you can teach, someone is ready to learn it so do not take the things you know for granted. Teach them and us it to build an audience
   
   

6. Consumer goods (FMCG):

   I know this one seems a little awkward because… how can you create content with chocolates and Golden morn? Well, you can. If you use these goods everyday, why not use them to build an audience.
   
   Here’s an idea: How about being the creator that actually explains all the fat, energy and vitamin quantity in these goods?
   
   People want to know how much fat content is in that Milo and how much protein they can get from that Sadine so tell them and you become the place they go to for better understanding of their everyday products - just like that, these FMCGs will also flock to you as well, and let me tell you… that’s where the money’s at
   
   

7. Entertainment:

   Of course this is a hot industry to create for because who doesn’t like entertainment. You can pick music, movies, comedy, animations, short stories, poems, etc…
   
   You can also choose to create for this category in many different ways. As a critic, as a trends creator, as a fellow entertainer; the opportunities are limitless.
   
   

8. All SaaS:

   There are many solutions that software is now solving for today across many industries, find an industry that you understand and create content around it. Your people will come. If these businesses can find customers, you can most definitely find the audience too. Just remember to be authentic and create value!

Which industry will you be targeting?