Marketing in 2025 is all about staying ahead of the curve and adapting to what’s actually working in the moment.

If you want to hit your goals this year, you’ve got to make sure your strategy is packed with the right tools, and tactics.

Here’s a breakdown of the must-haves that should absolutely be in your marketing plan.

Think Video Content

Let’s face it—video is what grabs attention. It’s engaging, sharable, and it keeps people hooked way longer than static content ever could. Whether it’s a short-form reel, an explainer video, or a behind-the-scenes look at your brand, video is where it’s at. Plus, Google and other search engines love video, which means embedding them on your site can boost your SEO and help people find you faster.

AI Marketing Support

There are so many AI tools out there that can simplify whatever workflow you’re trying to tackle. From content creation to analyzing customer behavior to automating repetitive tasks, there’s likely an AI solution for every need. The key is to look for tools that align with your goals and integrate them into your processes. The right AI tools can help you achieve more with less effort

Creator & UGC Marketing

Customers are tired of being bombarded with traditional branded ads. What they want is authenticity, and that’s where creators come in. Working with influencers—especially micro and nano influencers—can be way more effective than splurging on a big-name celebrity.

These creators have super-engaged audiences who trust them, and that trust rubs off on your brand. Plus, user-generated content (UGC) is golden. It’s organic, relatable, and something you can easily amplify on your channels. Software like Creatuuls can help you find the right creators in your niche to collaborate with, making the process a breeze.

voice search optimization

Smart speakers and voice assistants are everywhere now, and they’re changing how people search for things. Instead of typing keywords, people are asking questions like they would in a conversation. If your content isn’t optimized for this, you’re missing out on a growing segment of users. Make sure your website is mobile-friendly, and tweak your SEO strategy to include natural, conversational phrases that match how people talk.

Human-focused Campaigns

We’re living in an era where connection matters more than ever. People want to feel something when they engage with your brand. They want campaigns that resonate emotionally, stories that show the real people behind the scenes, and ads that reflect their own experiences. Keep this in mind as you create campaigns and remember that when people feel connected, they’re not just customers—they’re loyal advocates.