I like to think of MissTechy as a brand; founded by the remarkable Tobi Ayeni, MissTechy started as a tech blog in 2015 to simplify technology and break the “Men” dominated tech blogging space. Today, we know her most from social media and Youtube. How did she earn her first income? Why did she sell her blog and move to social media and what can you learn from her journey?

In this article, we delve into MissTechy's inspiring journey, exploring her shift from blog-defying conventions to a multi-platform content creator.

From Banking and Finance to Tech

Tobi Ayeni, the brains behind MissTechy, didn't follow the typical tech blogger path. Her background in banking and finance might surprise you, but her passion for tech stemmed from being the go-to person for friends struggling with gadgets. This personal connection fueled her desire to create a platform that demystified the complex world of tech for everyday users.

The Birth of MissTechy

It was 2015. Working in a digital marketing agency, Tobi landed the Tecno Mobile account to help engage influencers to promote Techno’s new products. During this time, she noticed a gap in the market. Tech blogs were dominated by a dry, technical style. Additionally, the voices promoting technology were primarily male as she could not find female bloggers or influencers. Recognizing this opportunity, MissTechy was born.

MissTechy stood out from the crowd with its unique approach. Tobi's content was refreshingly clear and engaging, filled with memes, GIFs, and a conversational tone. This innovative blog style resonated with a large audience, especially those intimidated by technical jargon. Her engagement grew and she was making N50,000 monthly from her blog.

Facing the Critics

Despite its popularity, MissTechy like other blogs faced criticism. The industry, accustomed to a more formal style, viewed her blog with skepticism. Some dismissed it as "not serious" due to its conversational format. However, MissTechy remained focused on her mission. As Tobi herself stated, the criticism "meant you're doing something right." This negativity served as a testament to their innovative approach, a reminder that MissTechy wasn't just providing information, it was challenging perceptions and paving the way for a more inclusive tech space.

Evolving with the Times: From Blogging to Video and Beyond

While she made decent money from her blog, MissTechy recognized changes in user preferences and decided to transition from blogging to video content creation. She sold her blog and created her Youtube channel. With clear explanations and visually appealing effects, Tobi's YouTube channel became a popular destination for Nigerians seeking quick tech tips and hacks. With the rise of Tik-Tok and Instagram Reels, MissTechy transitioned again to short-form content, to cater to the ever-changing needs of her audience.

Since her transition to video content on Youtube, Tik-tok, and Instagram, MissTechy has was able to make from N150,000 per month creating content to Millions of Naira today for one content

Empowering Future Tech Influencers:

Tobi's journey isn't just about personal success. Having witnessed the challenges faced by women in the tech industry firsthand, she's committed to empowering future generations. Recognizing the lack of female video editing experts globally, her next act is focused on sharing her expertise with other women. By providing editing classes, she aims to create a more inclusive environment in the tech content creation space.

Lessons for New Content Creators from MissTechy's Journey

MissTechy's remarkable journey offers valuable insights for aspiring content creators to learn from including:

• Identify a Gap in the Market: Don't just copy what's already out there. Look for underserved niches or audiences with unmet needs. MissTechy recognized the lack of clear, engaging tech content and filled that void.

  
  

• Embrace Clarity and Accessibility: Complex topics don't have to be presented in a complex way. Break down information into digestible chunks and use visuals to enhance understanding.

  
  

• Find Your Voice and Style: Don't be afraid to experiment and inject your personality into your content. Authenticity resonates with audiences. MissTechy's conversational tone and use of humor set it apart since the early days.

  
  

• Adapt to Changing Trends: The digital world is constantly evolving. Be prepared to pivot your content strategy based on user preferences and emerging platforms. MissTechy's journey from blog to video to short-form content exemplifies this adaptability.

  
  

• Embrace Criticism as a Learning Opportunity: Not everyone will love your approach. Use criticism as a chance to refine your style and identify areas for improvement. MissTechy's negative feedback, while discouraging at times, ultimately validated their innovative approach.

  
  

• Focus on Building a Community: Content creation isn't just about broadcasting information. It's about building a community around your brand. Encourage audience interaction through comments, Q&A sessions, and polls. MissTechy's high engagement rates demonstrate the power of building a community.

Also read: Tayo Aina's journey as a Travel Content Creator

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