Key Metrics For Effective Third-Party Newsletter Engagement

Advertisers

Apr 24, 2024

Key Metrics For Effective Third-Party Newsletter Engagement

Third-party newsletters offer a fantastic way to tap into pre-established audiences and grow your reach. But with so many options out there, how do you know which newsletters will drive the best results for your marketing campaigns?

In this blog post, we'll delve into the essential metrics you must track for successful third-party newsletter collaborations and why they are relevant.

Understanding the Importance of Third-Party Newsletters

Before we dive into specific metrics, let's clarify why third-party newsletters matter:

  • Audience Expansion: Partnering with the right newsletter gives you instant access to a relevant and engaged subscriber base.

  • Brand Awareness: Newsletters introduce your brand to a new audience, potentially converting them into customers.

  • Lead Generation: Third-party newsletters can be a powerful lead generation tool, especially when coupled with enticing offers or content.

  • Thought Leadership: Thoughtful content placement in niche newsletters establishes you as an authority in your industry

Key Metrics to Analyze

Now, let's explore the metrics you need to focus on:

1. Open Rate

This refers to the percentage of newsletter subscribers who opened the newsletter. A high open rate shows strong subject line appeal and overall audience engagement with the newsletter and experimenting with headlines can help marketers understand what headlines perform better than others.

2. Click-Through Rate (CTR)

This is the percentage of subscribers who clicked on a link within the newsletter and it usually depends on the size of the newsletter. A newsletter with 10 subscribers will have a 50% click-through rate if 5 out of the 10 subscribers click on the link (which is a high CTR in any case) but for bigger newsletters with thousands of subscribers, you should expect a good CTR to be about 2-3% which will likely be hundreds - thousands of clicks on your ad.

CTR measures how compelling your offer or content was to the audience and a high CTR means that your offer is relevant to the target audience, they are exploring solutions and are possibly considering you.

3. Conversion Rate

When you run any type of campaign, conversation rate is usually the most important metric and it measures the percentage of subscribers who completed a desired action (e.g., purchase, signup, download) after clicking through from the newsletter. A lot of marketers associate high conversion rates to a newsletter channel success and low conversion rates as failure but the true determining factor of conversion is the landing page.

When a creator introduces their audience to your product through their newsletters, the major goal is to get as many people in that audience to be click through to your landing page.

If your landing page does not load, there’ll be no conversion, if the product/service does not offer as much value as the ad suggested, there’ll be no conversion.

Even though marketers hate to hear it, content creators cannot control the actions that happen outside their platform and that’s why businesses must deliver great value and an excellent landing page that can convert a creators audience successfully.

4. Audience Demographics

This means the information about the newsletter audience's age, gender, interests, location, etc. Aligning audience demographics with your ideal customer profile is vital for maximizing campaign success because if you advertise a great product to the wrong audience, you’ll get no results. When you work with Newsletter creators, ask them to share some audience insights if they haven’t already.

5. Audience Size

Depending on your advertising goals, you need to pay attention to the size of the newsletter before committing to advertising. If you are new to the market then getting 10, 20, 30 new people to try your solution is a huge win and therefore, working with newsletters with an engaged following below 500 can be a cost effective option for you that actually drives results - as lots of studies have shown that these small newsletters have very high conversion rates since the audience is small and close.

If you are a more established business or looking to convert 100s to 1000s of new customers, then you want to target a newsletter with thousands of subscribers in order to achieve your goals.

We always advice businesses to start with smaller cost effective creators and scale up to newsletters with larger subscriber base after you have learnt what works, what doesn’t and how to maximize your third party campaigns for success.

Newsletter advertising is so powerful yet very underutilized in Nigeria and our best guess is that many marketers struggle to find enough third party newsletter options to advertise on; so we built Creatuuls to connect advertisers with newsletter creators. You will be able to track performance metrics in real-time and truly measure the success of your campaign.

Sign up on Creatuuls here

Key Metrics For Effective Third-Party Newsletter Engagement

Advertisers

Apr 24, 2024

Key Metrics For Effective Third-Party Newsletter Engagement

Third-party newsletters offer a fantastic way to tap into pre-established audiences and grow your reach. But with so many options out there, how do you know which newsletters will drive the best results for your marketing campaigns?

In this blog post, we'll delve into the essential metrics you must track for successful third-party newsletter collaborations and why they are relevant.

Understanding the Importance of Third-Party Newsletters

Before we dive into specific metrics, let's clarify why third-party newsletters matter:

  • Audience Expansion: Partnering with the right newsletter gives you instant access to a relevant and engaged subscriber base.

  • Brand Awareness: Newsletters introduce your brand to a new audience, potentially converting them into customers.

  • Lead Generation: Third-party newsletters can be a powerful lead generation tool, especially when coupled with enticing offers or content.

  • Thought Leadership: Thoughtful content placement in niche newsletters establishes you as an authority in your industry

Key Metrics to Analyze

Now, let's explore the metrics you need to focus on:

1. Open Rate

This refers to the percentage of newsletter subscribers who opened the newsletter. A high open rate shows strong subject line appeal and overall audience engagement with the newsletter and experimenting with headlines can help marketers understand what headlines perform better than others.

2. Click-Through Rate (CTR)

This is the percentage of subscribers who clicked on a link within the newsletter and it usually depends on the size of the newsletter. A newsletter with 10 subscribers will have a 50% click-through rate if 5 out of the 10 subscribers click on the link (which is a high CTR in any case) but for bigger newsletters with thousands of subscribers, you should expect a good CTR to be about 2-3% which will likely be hundreds - thousands of clicks on your ad.

CTR measures how compelling your offer or content was to the audience and a high CTR means that your offer is relevant to the target audience, they are exploring solutions and are possibly considering you.

3. Conversion Rate

When you run any type of campaign, conversation rate is usually the most important metric and it measures the percentage of subscribers who completed a desired action (e.g., purchase, signup, download) after clicking through from the newsletter. A lot of marketers associate high conversion rates to a newsletter channel success and low conversion rates as failure but the true determining factor of conversion is the landing page.

When a creator introduces their audience to your product through their newsletters, the major goal is to get as many people in that audience to be click through to your landing page.

If your landing page does not load, there’ll be no conversion, if the product/service does not offer as much value as the ad suggested, there’ll be no conversion.

Even though marketers hate to hear it, content creators cannot control the actions that happen outside their platform and that’s why businesses must deliver great value and an excellent landing page that can convert a creators audience successfully.

4. Audience Demographics

This means the information about the newsletter audience's age, gender, interests, location, etc. Aligning audience demographics with your ideal customer profile is vital for maximizing campaign success because if you advertise a great product to the wrong audience, you’ll get no results. When you work with Newsletter creators, ask them to share some audience insights if they haven’t already.

5. Audience Size

Depending on your advertising goals, you need to pay attention to the size of the newsletter before committing to advertising. If you are new to the market then getting 10, 20, 30 new people to try your solution is a huge win and therefore, working with newsletters with an engaged following below 500 can be a cost effective option for you that actually drives results - as lots of studies have shown that these small newsletters have very high conversion rates since the audience is small and close.

If you are a more established business or looking to convert 100s to 1000s of new customers, then you want to target a newsletter with thousands of subscribers in order to achieve your goals.

We always advice businesses to start with smaller cost effective creators and scale up to newsletters with larger subscriber base after you have learnt what works, what doesn’t and how to maximize your third party campaigns for success.

Newsletter advertising is so powerful yet very underutilized in Nigeria and our best guess is that many marketers struggle to find enough third party newsletter options to advertise on; so we built Creatuuls to connect advertisers with newsletter creators. You will be able to track performance metrics in real-time and truly measure the success of your campaign.

Sign up on Creatuuls here

Key Metrics For Effective Third-Party Newsletter Engagement

Advertisers

Apr 24, 2024

Key Metrics For Effective Third-Party Newsletter Engagement

Third-party newsletters offer a fantastic way to tap into pre-established audiences and grow your reach. But with so many options out there, how do you know which newsletters will drive the best results for your marketing campaigns?

In this blog post, we'll delve into the essential metrics you must track for successful third-party newsletter collaborations and why they are relevant.

Understanding the Importance of Third-Party Newsletters

Before we dive into specific metrics, let's clarify why third-party newsletters matter:

  • Audience Expansion: Partnering with the right newsletter gives you instant access to a relevant and engaged subscriber base.

  • Brand Awareness: Newsletters introduce your brand to a new audience, potentially converting them into customers.

  • Lead Generation: Third-party newsletters can be a powerful lead generation tool, especially when coupled with enticing offers or content.

  • Thought Leadership: Thoughtful content placement in niche newsletters establishes you as an authority in your industry

Key Metrics to Analyze

Now, let's explore the metrics you need to focus on:

1. Open Rate

This refers to the percentage of newsletter subscribers who opened the newsletter. A high open rate shows strong subject line appeal and overall audience engagement with the newsletter and experimenting with headlines can help marketers understand what headlines perform better than others.

2. Click-Through Rate (CTR)

This is the percentage of subscribers who clicked on a link within the newsletter and it usually depends on the size of the newsletter. A newsletter with 10 subscribers will have a 50% click-through rate if 5 out of the 10 subscribers click on the link (which is a high CTR in any case) but for bigger newsletters with thousands of subscribers, you should expect a good CTR to be about 2-3% which will likely be hundreds - thousands of clicks on your ad.

CTR measures how compelling your offer or content was to the audience and a high CTR means that your offer is relevant to the target audience, they are exploring solutions and are possibly considering you.

3. Conversion Rate

When you run any type of campaign, conversation rate is usually the most important metric and it measures the percentage of subscribers who completed a desired action (e.g., purchase, signup, download) after clicking through from the newsletter. A lot of marketers associate high conversion rates to a newsletter channel success and low conversion rates as failure but the true determining factor of conversion is the landing page.

When a creator introduces their audience to your product through their newsletters, the major goal is to get as many people in that audience to be click through to your landing page.

If your landing page does not load, there’ll be no conversion, if the product/service does not offer as much value as the ad suggested, there’ll be no conversion.

Even though marketers hate to hear it, content creators cannot control the actions that happen outside their platform and that’s why businesses must deliver great value and an excellent landing page that can convert a creators audience successfully.

4. Audience Demographics

This means the information about the newsletter audience's age, gender, interests, location, etc. Aligning audience demographics with your ideal customer profile is vital for maximizing campaign success because if you advertise a great product to the wrong audience, you’ll get no results. When you work with Newsletter creators, ask them to share some audience insights if they haven’t already.

5. Audience Size

Depending on your advertising goals, you need to pay attention to the size of the newsletter before committing to advertising. If you are new to the market then getting 10, 20, 30 new people to try your solution is a huge win and therefore, working with newsletters with an engaged following below 500 can be a cost effective option for you that actually drives results - as lots of studies have shown that these small newsletters have very high conversion rates since the audience is small and close.

If you are a more established business or looking to convert 100s to 1000s of new customers, then you want to target a newsletter with thousands of subscribers in order to achieve your goals.

We always advice businesses to start with smaller cost effective creators and scale up to newsletters with larger subscriber base after you have learnt what works, what doesn’t and how to maximize your third party campaigns for success.

Newsletter advertising is so powerful yet very underutilized in Nigeria and our best guess is that many marketers struggle to find enough third party newsletter options to advertise on; so we built Creatuuls to connect advertisers with newsletter creators. You will be able to track performance metrics in real-time and truly measure the success of your campaign.

Sign up on Creatuuls here

About us

Creatuuls connects advertisers to newsletter creators with highly engaged subscribers in their target niche. Creators can monetize their newsletter through ad placements.

Contact

16, Idowu Martins, Victoria Island, Lagos, Nigeria

+234-901-765-6561

© 2023 Creatuuls Limited

About us

Creatuuls connects advertisers to newsletter creators with highly engaged subscribers in their target niche. Creators can monetize their newsletter through ad placements.

Contact

16, Idowu Martins, Victoria Island, Lagos, Nigeria

+234-901-765-6561

© 2023 Creatuuls Limited

About us

Creatuuls connects advertisers to newsletter creators with highly engaged subscribers in their target niche. Creators can monetize their newsletter through ad placements.

Contact

16, Idowu Martins, Victoria Island, Lagos, Nigeria

+234-901-765-6561

The Path to 2 Million+ Email Subscribers

We broke down how they grew from 300 email subscribers to 2 million subscribers + the growth tactics they used.

The Path to 2 Million+ Email Subscribers

We broke down how they grew from 300 email subscribers to 2 million subscribers + the growth tactics they used.

The Path to 2 Million+ Email Subscribers

We broke down how they grew from 300 email subscribers to 2 million subscribers + the growth tactics they used.