3. Partner with Micro-Influencers.

A few years ago, we would be advising you to partner up with influencers but today, your best bet is to partner with small creators with engaged audience that trust them. These smaller creators have a stronger connection with their audience that big influencers and celebrities struggle to build due to their size; people are following these celebrities for all sorts of reasons but people following a small creator are following them because they love their content and are more likely to take their recommendations more seriously. These creators will also put more effort into creating content for your product or brand that will make your ad feel original. 

That’s why we built Creatuuls to help advertisers find creators and micro-influencers that are perfect for their target audience to work with. Let them tell your story through their own voice and perspective. Don't just go for the biggest names – authenticity and engagement matter more than follower count.

5. Create a Unique Voice.

Having a unique voice means that your audience will be able to recognize your advertising immediately they see it which makes you stand out instantly from the tens of ads they see everyday. Creating a unique voice for your product successfully can be a challenging task but it pays off. Find a voice that resonates with your audience and communicates the feeling you want them to have about your product which could be trust, excitement, safety, etc and add visual elements to support this voice. This mix of a strong voice and recognizable visuals will make you stand out every time.

6. Use Video to your Advantage

We all know that video is dominating content today so you need to find creative ways to add video to your advertising. When exploring videos for advertising, you must understand very well to understand how to lead the first 7 seconds of your video (your HOOK) If the first 7 seconds of your video does not captivate them, they will scroll away. To do this well, you can either lead by calling out the exact type of person you’re targeting, calling out the problem you want to solve, making a bold statement about your solution or by asking a question they will be so curious to get an answer to

Finally, never forget that your audience are humans and not just a money making machine for your business. Add emotion and humor into your advertising to connect with your audience on a deeper level. Make them laugh, make them think, make them feel. Your ads should evoke a response - If you can make them feel something, they are more likely to trust you and will be willing to learn more about your product, and ultimately become customers.