How to nail advertising in 2024. Top 6 strategies that work.
Advertisers
Jan 26, 2024
Advertising in Nigeria, as in many parts of the world, has undergone significant transformation in recent years. In 2024, the landscape is more digital, more competitive, and more innovative than ever before. To stand out, advertisers need to adopt strategies that not only capture attention but also resonate deeply with their target audience inorder to win hearts – and wallets.
In this article, we will explore the top six strategies that are proving effective in the Nigerian advertising space.
1. Tell Stories That Resonate
Nigerians love brands that understand them. Ditch the generic ads and tell stories that resonate on a local level. Tap into familiar and authentic stories and use them to create resonance with your audience. Use local slang, references, and even dialects to build deeper connections with your target audience.
Pay attention to the real-life circumstances your audience might be dealing with that could probably impact their buying decision and be the brand that cares about how these circumstances affect them instead of just asking them to buy buy buy. Tap into relevant trends in a meaningful way and don’t be afraid to add humor.
2. Focus on your Customer and Their Data.
Spend time learning about your audience in 2024. The more you know about them and what they like, the better your ads will perform. Be on the channels they frequent, follow the people they follow to experience their point of view, use their language and make your ad integrate realistically into their lives so that it makes sense for them to want your product. Also utilize analytics to understand your audience's online behavior, preferences, and pain points. Tailor your messages, channels, and even creatives based on these insights. Targeting a 20-year-old student in Sokoto is vastly different from a business owner in Lagos. Use data to guide your decisions.
3. Partner with Micro-Influencers.
A few years ago, we would be advising you to partner up with influencers but today, your best bet is to partner with small creators with engaged audience that trust them. These smaller creators have a stronger connection with their audience that big influencers and celebrities struggle to build due to their size; people are following these celebrities for all sorts of reasons but people following a small creator are following them because they love their content and are more likely to take their recommendations more seriously. These creators will also put more effort into creating content for your product or brand that will make your ad feel original.
That’s why we built Creatuuls to help advertisers find creators and micro-influencers that are perfect for their target audience to work with. Let them tell your story through their own voice and perspective. Don't just go for the biggest names – authenticity and engagement matter more than follower count.
5. Create a Unique Voice.
Having a unique voice means that your audience will be able to recognize your advertising immediately they see it which makes you stand out instantly from the tens of ads they see everyday. Creating a unique voice for your product successfully can be a challenging task but it pays off. Find a voice that resonates with your audience and communicates the feeling you want them to have about your product which could be trust, excitement, safety, etc and add visual elements to support this voice. This mix of a strong voice and recognizable visuals will make you stand out every time.
6. Use Video to your Advantage
We all know that video is dominating content today so you need to find creative ways to add video to your advertising. When exploring videos for advertising, you must understand very well to understand how to lead the first 7 seconds of your video (your HOOK) If the first 7 seconds of your video does not captivate them, they will scroll away. To do this well, you can either lead by calling out the exact type of person you’re targeting, calling out the problem you want to solve, making a bold statement about your solution or by asking a question they will be so curious to get an answer to
Finally, never forget that your audience are humans and not just a money making machine for your business. Add emotion and humor into your advertising to connect with your audience on a deeper level. Make them laugh, make them think, make them feel. Your ads should evoke a response - If you can make them feel something, they are more likely to trust you and will be willing to learn more about your product, and ultimately become customers.
Don't forget to share!
How to nail advertising in 2024. Top 6 strategies that work.
Advertisers
Jan 26, 2024
Advertising in Nigeria, as in many parts of the world, has undergone significant transformation in recent years. In 2024, the landscape is more digital, more competitive, and more innovative than ever before. To stand out, advertisers need to adopt strategies that not only capture attention but also resonate deeply with their target audience inorder to win hearts – and wallets.
In this article, we will explore the top six strategies that are proving effective in the Nigerian advertising space.
1. Tell Stories That Resonate
Nigerians love brands that understand them. Ditch the generic ads and tell stories that resonate on a local level. Tap into familiar and authentic stories and use them to create resonance with your audience. Use local slang, references, and even dialects to build deeper connections with your target audience.
Pay attention to the real-life circumstances your audience might be dealing with that could probably impact their buying decision and be the brand that cares about how these circumstances affect them instead of just asking them to buy buy buy. Tap into relevant trends in a meaningful way and don’t be afraid to add humor.
2. Focus on your Customer and Their Data.
Spend time learning about your audience in 2024. The more you know about them and what they like, the better your ads will perform. Be on the channels they frequent, follow the people they follow to experience their point of view, use their language and make your ad integrate realistically into their lives so that it makes sense for them to want your product. Also utilize analytics to understand your audience's online behavior, preferences, and pain points. Tailor your messages, channels, and even creatives based on these insights. Targeting a 20-year-old student in Sokoto is vastly different from a business owner in Lagos. Use data to guide your decisions.
3. Partner with Micro-Influencers.
A few years ago, we would be advising you to partner up with influencers but today, your best bet is to partner with small creators with engaged audience that trust them. These smaller creators have a stronger connection with their audience that big influencers and celebrities struggle to build due to their size; people are following these celebrities for all sorts of reasons but people following a small creator are following them because they love their content and are more likely to take their recommendations more seriously. These creators will also put more effort into creating content for your product or brand that will make your ad feel original.
That’s why we built Creatuuls to help advertisers find creators and micro-influencers that are perfect for their target audience to work with. Let them tell your story through their own voice and perspective. Don't just go for the biggest names – authenticity and engagement matter more than follower count.
5. Create a Unique Voice.
Having a unique voice means that your audience will be able to recognize your advertising immediately they see it which makes you stand out instantly from the tens of ads they see everyday. Creating a unique voice for your product successfully can be a challenging task but it pays off. Find a voice that resonates with your audience and communicates the feeling you want them to have about your product which could be trust, excitement, safety, etc and add visual elements to support this voice. This mix of a strong voice and recognizable visuals will make you stand out every time.
6. Use Video to your Advantage
We all know that video is dominating content today so you need to find creative ways to add video to your advertising. When exploring videos for advertising, you must understand very well to understand how to lead the first 7 seconds of your video (your HOOK) If the first 7 seconds of your video does not captivate them, they will scroll away. To do this well, you can either lead by calling out the exact type of person you’re targeting, calling out the problem you want to solve, making a bold statement about your solution or by asking a question they will be so curious to get an answer to
Finally, never forget that your audience are humans and not just a money making machine for your business. Add emotion and humor into your advertising to connect with your audience on a deeper level. Make them laugh, make them think, make them feel. Your ads should evoke a response - If you can make them feel something, they are more likely to trust you and will be willing to learn more about your product, and ultimately become customers.
Don't forget to share!
How to nail advertising in 2024. Top 6 strategies that work.
Advertisers
Jan 26, 2024
Advertising in Nigeria, as in many parts of the world, has undergone significant transformation in recent years. In 2024, the landscape is more digital, more competitive, and more innovative than ever before. To stand out, advertisers need to adopt strategies that not only capture attention but also resonate deeply with their target audience inorder to win hearts – and wallets.
In this article, we will explore the top six strategies that are proving effective in the Nigerian advertising space.
1. Tell Stories That Resonate
Nigerians love brands that understand them. Ditch the generic ads and tell stories that resonate on a local level. Tap into familiar and authentic stories and use them to create resonance with your audience. Use local slang, references, and even dialects to build deeper connections with your target audience.
Pay attention to the real-life circumstances your audience might be dealing with that could probably impact their buying decision and be the brand that cares about how these circumstances affect them instead of just asking them to buy buy buy. Tap into relevant trends in a meaningful way and don’t be afraid to add humor.
2. Focus on your Customer and Their Data.
Spend time learning about your audience in 2024. The more you know about them and what they like, the better your ads will perform. Be on the channels they frequent, follow the people they follow to experience their point of view, use their language and make your ad integrate realistically into their lives so that it makes sense for them to want your product. Also utilize analytics to understand your audience's online behavior, preferences, and pain points. Tailor your messages, channels, and even creatives based on these insights. Targeting a 20-year-old student in Sokoto is vastly different from a business owner in Lagos. Use data to guide your decisions.
3. Partner with Micro-Influencers.
A few years ago, we would be advising you to partner up with influencers but today, your best bet is to partner with small creators with engaged audience that trust them. These smaller creators have a stronger connection with their audience that big influencers and celebrities struggle to build due to their size; people are following these celebrities for all sorts of reasons but people following a small creator are following them because they love their content and are more likely to take their recommendations more seriously. These creators will also put more effort into creating content for your product or brand that will make your ad feel original.
That’s why we built Creatuuls to help advertisers find creators and micro-influencers that are perfect for their target audience to work with. Let them tell your story through their own voice and perspective. Don't just go for the biggest names – authenticity and engagement matter more than follower count.
5. Create a Unique Voice.
Having a unique voice means that your audience will be able to recognize your advertising immediately they see it which makes you stand out instantly from the tens of ads they see everyday. Creating a unique voice for your product successfully can be a challenging task but it pays off. Find a voice that resonates with your audience and communicates the feeling you want them to have about your product which could be trust, excitement, safety, etc and add visual elements to support this voice. This mix of a strong voice and recognizable visuals will make you stand out every time.
6. Use Video to your Advantage
We all know that video is dominating content today so you need to find creative ways to add video to your advertising. When exploring videos for advertising, you must understand very well to understand how to lead the first 7 seconds of your video (your HOOK) If the first 7 seconds of your video does not captivate them, they will scroll away. To do this well, you can either lead by calling out the exact type of person you’re targeting, calling out the problem you want to solve, making a bold statement about your solution or by asking a question they will be so curious to get an answer to
Finally, never forget that your audience are humans and not just a money making machine for your business. Add emotion and humor into your advertising to connect with your audience on a deeper level. Make them laugh, make them think, make them feel. Your ads should evoke a response - If you can make them feel something, they are more likely to trust you and will be willing to learn more about your product, and ultimately become customers.
Don't forget to share!
About us
Creatuuls connects advertisers to newsletter creators with highly engaged subscribers in their target niche. Creators can monetize their newsletter through ad placements.
Products
Resources
Contact
16, Idowu Martins, Victoria Island, Lagos, Nigeria
+234-901-765-6561
About us
Creatuuls connects advertisers to newsletter creators with highly engaged subscribers in their target niche. Creators can monetize their newsletter through ad placements.
Products
Resources
Contact
16, Idowu Martins, Victoria Island, Lagos, Nigeria
+234-901-765-6561
About us
Creatuuls connects advertisers to newsletter creators with highly engaged subscribers in their target niche. Creators can monetize their newsletter through ad placements.
Products
Resources
Contact
16, Idowu Martins, Victoria Island, Lagos, Nigeria
+234-901-765-6561
