Hello content creators! As the theme for 2024 is “No gree for anybody” we want to make sure that your content stands out especially since everybody can create content with "ChatGPT" these days. Great content will make the difference between creators that can build an authentic audience and those who can’t because people can always tell.

In 2024, you need to give so much quality content that can engage your audience enough to make them loyal fans and in this article, we will cover 10 ways to do this.

Let’s dive in!

1. Be a Practical Teacher:

If you have information to share, share it with authenticity. People are hungry for real information that’s not just good on paper. Your audience wants practical information and that’s why they will value your fresh authentic content. Content made from your real life experience offers fresh perspectives and sets you apart from every similar type of content which is a gold mine in this AI world we live in today. Even if your experiences are not perfect, your audience will be able to resonate with your imperfections and form a connection with you.

2. Find Your Unique Style:

Another problem with AI is that every piece of content has started sounding the same. Are you familiar with these words: “Unleash the power or In today’s digital world” yup! These are generic AI words we see in a lot of articles these days and they all sound the same… probably because they are all using the same prompt. If you want to truly stand out, find a style that’s unique to you and your audience can instantly recognize as your work. It does not need to be anything super fancy, it can be something as simple as shorter sentences or a sprinkle of memes. Whatever it is, find it and own it! 

3. Visuals are Your Best Buds:

Let's face it, nobody wants to stare at a wall of text. Break it up with stunning visuals! Think eye-catching photos, hilarious GIFs, even hand-drawn doodles if that's your jam. Just remember, visuals should complement your message, not distract from it.

4. Write like you would speak:

This one is tricky because it’s not always literal. What this means is that you should use simple and RELATABLE words. For example, if you create content for a Nigerian audience between 18 - 30 years old, adding common slang words where appropriate can make your content instantly more shareable as it is relatable to  them. It’s also because you would probably use these slang in an actual conversation with your friend in the same age bracket to add flavor to the conversation so doing this with your content will build a connection and allow your audience to feel like they are your friend.

5. Utilize Data:

The most beautiful thing about data is that it is so authentic and unique that only you can have it once you create it. AI cannot replicate it and another creator cannot replicate it either. Using data will elevate your content and help you build authority in any niche. It can be difficult to collect data but it is worth it when you do so if you’re up for a challenge, consider being the creator that does not just tell it but has the data to back it up. 

6. Create Fresh Content:

There are some topics that have been talked about so many times that if you create a similar content that’s of great quality around the same topic, no one would pay attention to yours because they have seen some version of that content before and they feel like they already know what it’s about. Instead of creating content around the same thing everyone is creating content about, think about your content from a fresh perspective and work it from an angle that very few people have covered. This will make it easier for your content to stand out and get noticed.

Bonus: Get Smart with SEO:

Do not neglect SEO. The more optimized your content is, the easier it will be for your audience to find you. Learn the basics of SEO (search engine optimization) and add relevant keywords throughout your work. This way, when people search for things related to your topic, your content will be there to greet them.

Creating content is an art, the more you do it, the better you’ll get at it. If you are a beginner, create consistently and keep learning. 

This article is not trying to criticize AI or discourage you from using it. I think that AI is very helpful to the overall creative process but remember that what your audience wants is genuine perspective on a subject matter and that is something AI cannot give them.