The minute you decided to become a content creator, your first thought was probably… “how can I get more followers?”

This is a good question because you will come to rely on your followers to drive engagement and your engagement to drive monetization. So if you want to become a full-time content creator, getting more followers is very important

We have written a lot about the best practices of creating content online and driving growth but here’s a recap - because even though we don’t want to repeat ourselves over and over again, these best practices are really the foundation to getting more followers and without doing them, you can never grow online

Recap of the best practices you must follow to grow online

• Define your target audience: because targeting everyone is targeting no one and you need to be clear about what type of content provides value for the people you’re targeting

• Be consistent: if you don’t take your content seriously, then no one will. Show up everyday and people will start noticing you more

• Create the right value: no matter what you do, if your content is not valuable to your target audience then it’s just a waste of time. Create content that can help your target audience achieve a goal and they will reward you follows, subscriptions and engagement

Now that we have the basics out of the way, let us breakdown some steps to help you get more followers/subscribers online.

1. Pay attention to social trends and tap into them:

When something is trending, viral and hot, the first people to post around it can get better exposure and more following because as everybody is searching for this trending topic, your content will be served up as the top 5 choices. While other creators are still playing catchup, you would be riding on new exposure. That’s why we created our newsletter “The Recap” to help you stay up to date with the most trending news and utilize the information before anyone else.

2. Partner with other creators

When you partner with other creators in your niche, you enjoy the exposure into their audience and can get new followers. Don’t be afraid of reaching out to another creator of similar following and niche to request collaborative content. However, make sure that your collaboration is valuable and exciting

3. Make your content personal:

If people wanted to learn something or enjoy entertaining content these days, they don’t need to rely on you. Channels that offer the best educational, inspirational, entertainment value are the biggest channels everywhere - that’s why Taoma, Mr. Macroni, Tayo Aina and so many big creators are highly followed. If you want to be like these guys, you can’t just offer average content and expect above average result. Make your content unique and relatable to who you are as a person.

4. Don’t be afraid of hot takes

Hot takes typically refer to those types of content that talk about your personal views that may be different from the general way of thinking. They are thought provoking and can cause a lot of stir but because they are so thought provoking, they become strong drivers of engagement as people rush to either call you out or support you. Just make sure that you believe in the subject matter and you can defend your POV otherwise it will become obvious that you are just chasing clout.

5. Tag big creators and Influencers

An interesting opportunity smaller creators miss out on is the use of tags. When there are big creators in your niche already, it might be hard to do something different from what they already do but you can get creative with this and approach your content from a different angle… seemingly taking inspiration from these bigger creators and using their style to create content while tagging them to see how you incorporated their style. This approach helps you to get found by their audience and can even get you a repost on their page which will instantly boost your following and engagement too

There are many more ways to grow your following online and many times, they will rely on your creativity but don’t forget the first 3 foundations - find your audience, create value, be consistent because they will determine how fast and easily you grow.

At Creatuuls, we help content creators monetize their content by connecting them to brands that are willing to pay to reach the right target audience. You can get early access to Creatuuls here