Getting likes and followers is nice but if you’re a content creator who wants to make money, you’re probably thinking beyond that. You want to attract people who don’t just enjoy your content, but are also willing to pull out their cards and support you.

Whether you’re selling products, launching a course, running a paid newsletter, or just hoping to land brand deals, the ability to attract an audience willing to spend is how you get paid better as a creator.

So how do you actually do that? It’s about building the right kind of relationship with the right kind of people. Let’s break it all down.

Start by knowing who you actually want to reach

Most creators try to talk to everyone, and then wonder why no one is buying but people who are willing to spend don’t just show up by luck. They need to feel like you’re speaking directly to them. So instead of creating content that’s for “everyone,” think about the specific kind of person you want in your audience.

Ask yourself: what kind of people are already investing in the kind of value you offer? Are they professionals looking for growth tips? New moms trying to save time? Business owners who need marketing help? Once you know who you’re talking to, it’s easier to tailor your content, tone, and offers to match their mindset and their spending habits.

Give value that solves real problems

People don’t spend money just because they like you. They spend when they believe what you’re offering can make their life better, easier, faster, or more fulfilling. So the more you create content that solves real problems, the more your audience starts seeing you as someone worth investing in.

Let’s say you’re a fitness creator. Instead of just posting “workout of the day” clips, try talking about the pain points your ideal audience is facing. Maybe it’s post-pregnancy body changes, lack of motivation, or limited time. When people feel like you understand what they’re going through and that you have helpful, practical solutions, they start seeing your content as valuable. And that’s when their wallets start to open.

Build trust

Trust is everything. If people don’t trust you, they won’t buy from you. Period. And trust isn’t built with perfect aesthetics or fancy words. It’s built through consistency, honesty, and showing up as a real human being.

That means being transparent. Talk about your journey, your wins, your failures, and even your fears. Let your personality shine through. Share behind-the-scenes moments. Respond to comments and messages like you actually care (because hopefully, you do). The more people see the real you, the more they feel connected. And connection builds trust. Trust leads to loyalty. And loyalty leads to spending.

Position yourself as the go-to in your niche

People don’t just spend money randomly. They spend on the creators they believe are experts or at least, highly knowledgeable about what they offer. So if you want to attract an audience willing to spend, you have to position yourself as someone worth listening to.

That doesn’t mean you need 10 years of experience or a degree. It just means you need to consistently create content that shows you know your stuff. Explain concepts in a way that’s easy to understand. Share original insights. Share your results. Share your clients’ results. Educate your audience in a way that empowers them. When people start seeing you as someone who helps them make better decisions, they start paying attention and paying for what you offer.

Don’t be afraid to actually sell

This one’s big. A lot of creators are so scared of sounding “salesy” that they never actually talk about what they’re selling. And then they wonder why no one’s buying. If you want to attract people who are willing to spend, they need to know what to spend on.

That means mentioning your offers regularly, not just once when you launch. It means explaining the value, showing why your offer is worth more than its price and being confident. People can feel when you’re hesitant, and that makes them hesitant too. Selling is being clear about how you can help and inviting people to take the next step.

Price with intention, not insecurity

Here’s a little mindset shift that changes everything: People who are willing to spend don’t always want the cheapest option. What they want is something that feels worth it. So don’t be afraid to price based on the value you’re offering.

If your pricing is too low because you’re afraid no one will buy, you’ll attract people who want bargains not results. And bargain hunters rarely become loyal fans or high-spending customers. But if you price confidently and clearly communicate why your offer is worth it, you’ll start attracting people who respect your time, your expertise, and your craft.

Be consistent enough to stay top of mind

Sometimes, people are willing to spend, but they’re not ready right now. That’s okay. What matters is staying top of mind until the timing is right. And the best way to do that? Stay consistent.

Keep showing up. Keep providing value. Keep reminding people who you are and what you do. Because when the time comes for them to spend, they’ll think of the creator who’s been showing up in their feed consistently with helpful, relevant, and human content. And that can be you.

Create experiences, not just content

One thing that separates creators who attract spenders from those who don’t is this: they don’t just post content. They create experiences. That could be a community where people feel seen. A storytelling style that keeps people coming back. A challenge that motivates people to take action. A live session where people feel connected and heard.

People are more likely to spend when they feel something. So create with intention. Don’t just aim for views, aim for impactful engagement. When your content makes people feel like they’re part of something, they naturally want to support you however they can.

Final thoughts

Attracting an audience willing to spend isn’t about flashy marketing or pretending to be someone you’re not. It’s about being deeply valuable, highly relatable, and consistently trustworthy. It’s about knowing who you’re talking to and serving them in a way that actually matters. It’s about positioning yourself as someone who’s worth investing in and then backing it up with the way you show up.

You don’t need millions of followers to start making real money. You just need the right people who see you, trust you, and believe in what you’re offering. And those people? They’re out there. You just need to show up like you’re worth spending on—because you are.