The world of marketing is huge and keeps changing all the time. But one thing that stays the same is… you need the right people on your team to make it work. The best teams have people with different skills that all fit together. A social media manager, a content marketer, a product marketer, growth marketer, performance marketer, etc
Marketing is such a huge field that it’s impossible for one person to be exceptionally good at all types of marketing - so which areas are your strongest suit?
Let's dive into four key types of marketers you might find on a team and see which one you are most like:
1. The Data-driven Marketer
This marketing whiz loves numbers. They rely on tracking how marketing campaigns are doing, see what customers are looking for, and change their plans to get the best results. They're always looking at clues to figure out how to get more customers.
Strengths: Numbers are your best friend, you can spot trends no one else sees, and you know how to use data to make marketing campaigns better.
Weaknesses: You can get bogged down in too much data and forget about the human side of things. Marketing is about more than just numbers.
Tips: Learn to translate data into clear stories so everyone on the team understands. Don't forget to listen to what customers are saying too, data isn't everything - people buy from people, not numbers.
2. The Community-focused Marketer
This social butterfly loves making friends with people who might be interested in a product or service. They use social media, forums, and influencers (people with a lot of followers online) to connect with people, build brand loyalty, and get people talking about the brand without paying for ads.
Strengths: You’re great at talking to people and building relationships. You know how to use social media to connect with people and get them excited about a brand.
Weaknesses: Sometimes you can get too caught up in being popular and forget about the bigger marketing goals.
Tips: Remember, it's not about just getting likes and shares. Focus on building real connections with people and showing them why they should care about the brand.
3. The Content-focused Marketer
The content focused marketer is a master of storytelling. They use content marketing, like blog posts, articles, social media posts, and even videos, to teach people something, entertain them, and convince them to buy a product or service.
Strengths: You can write well and tell stories that people want to read or watch. You understand what kind of content their target audience wants to see and know how to deliver it.
Weaknesses: You can sometimes get stuck writing the same kind of content all the time. It's important to keep things fresh and creative!
Tips: Try new things! Maybe make a video or infographic instead of just writing an article. Always think about what kind of content would be most helpful and interesting to your target audience.
4. The Growth/Experiment-focused Marketer
This strategic thinker isn't afraid to try new things. They use experiments to improve marketing campaigns all the time. They're the marketing rebels, always looking for new ways to make things grow.
Strengths: You’re creative and not afraid to take risks. You’re always looking for new ways to improve things.
Weaknesses: Sometimes your ideas can be a little too out there. It's important to make sure your experiments are actually going to work before spending a lot of money on them.
Be a Better Growth Guru: Make sure your experiments are based on data and not just guesses. Track your results carefully so you can see what's working and what's not.
There's no one-size-fits-all answer to the question of which type of marketer you are. The best marketing teams have people with all different skills. No matter what type of marketer you are, remember that the most important thing is to understand your audience and give them something valuable at every step of the way.
3. The Content-focused Marketer
The content focused marketer is a master of storytelling. They use content marketing, like blog posts, articles, social media posts, and even videos, to teach people something, entertain them, and convince them to buy a product or service.
Strengths: You can write well and tell stories that people want to read or watch. You understand what kind of content their target audience wants to see and know how to deliver it.
Weaknesses: You can sometimes get stuck writing the same kind of content all the time. It's important to keep things fresh and creative!
Tips: Try new things! Maybe make a video or infographic instead of just writing an article. Always think about what kind of content would be most helpful and interesting to your target audience.
4. The Growth/Experiment-focused Marketer
This strategic thinker isn't afraid to try new things. They use experiments to improve marketing campaigns all the time. They're the marketing rebels, always looking for new ways to make things grow.
Strengths: You’re creative and not afraid to take risks. You’re always looking for new ways to improve things.
Weaknesses: Sometimes your ideas can be a little too out there. It's important to make sure your experiments are actually going to work before spending a lot of money on them.
Be a Better Growth Guru: Make sure your experiments are based on data and not just guesses. Track your results carefully so you can see what's working and what's not.
There's no one-size-fits-all answer to the question of which type of marketer you are. The best marketing teams have people with all different skills. No matter what type of marketer you are, remember that the most important thing is to understand your audience and give them something valuable at every step of the way.
