If you're a content creator, chances are you’re always looking for ways to improve your work.

We have done the work by reviewing hundreds of viral content online to find the little tweaks they added to their content.

Going viral should not be an ultimate goal for you as a content creator but viral content can teach you a lot about what your audience wants to see.

Here are five powerful tweaks to help you make your content three times better and keep your audience hooked from start to finish. And they apply to both written and visual content.

Let’s dive in!

Tweak 1: Ditch the Long Intro and Outro

Nobody likes to sit through an overly lengthy introduction or conclusion. Your audience wants value—and they want it now! Start your content with a punch. Instead of a drawn-out opening, deliver the key takeaway or benefit immediately. For example, if you’re teaching a skill, kick off with a quick demo or highlight what they’ll gain by watching or reading.

Similarly, keep your outro snappy. Skip the repetitive summaries and call-to-actions that drag on. Wrap up your message cleanly with a memorable point or a single, clear action your audience can take next.

Tweak 2: Add Energy and Enthusiasm

Energy is contagious. Whether you’re creating videos, podcasts, or written content, the enthusiasm you bring to your work makes a difference. A low-energy delivery of a masterpiece content will turn viewers and readers away almost instantly, despite the value.

For video creators, this means speaking with passion and using dynamic body language. For writers, it’s about using vivid language and a tone that’s full of personality. Even when you’re not in the mood, remember: your audience can’t be excited if you’re not. So, work on your energy and let it come alive in every piece of content you produce.

Tweak 3: Speak Directly to Your Audience

The most engaging content feels like a conversation. That’s why using "I" and "You" is such a game-changer. Instead of generic advice, share your personal experiences and frame your message directly to your audience.

For instance, instead of saying, “The best tips for growing an audience include…” say, “I’ve tried these tips, and they’ve worked wonders for me.” Or instead of “Many creators struggle with this mistake,” say, “You’re probably making this mistake—just like I did.”

This approach humanizes your content and creates a stronger connection with your audience. It’s as if you’re speaking directly to them, not just broadcasting a message into the void.

Tweak 4: Add Behind-the-Scenes (B-Roll)

Over-polished content can feel distant and unrelatable. Adding B-roll—whether in the form of behind-the-scenes video clips or raw, candid photos in your blog posts—makes your content more authentic and engaging.

For video creators, B-roll could be clips of you setting up your workspace, brainstorming ideas, or even bloopers. For writers, think about including real-life snapshots, sketches, or even screenshots that illustrate your process.

This kind of content builds relatability, showing your audience the human side of your work. Trust me, B-roll is a secret weapon you want to start using to make your content much better.

Tweak 5: Focus on Micro-Storytelling

Stories stick. One of the best ways to make your content memorable is by throwing in short, impactful stories. These don’t have to be grand epics; even a quick story about a personal win, failure, or funny moment can bring your content to life.

For example, if you’re sharing productivity tips, don’t just list them. Say something like, “Last week, I tried batching my tasks for the first time. By lunchtime, I’d finished more than I usually do in a whole day…and I even had time for a nap!”

Micro-storytelling is not only relatable but also makes your audience root for you and see themselves in your journey. And the best part? It works for any medium, from video to writing.

Closing Thoughts

Improving your content doesn’t have to mean a complete overhaul. By implementing these five simple tweaks, you can make your work more engaging, relatable, and impactful. Start small, experiment, and watch as your audience connects with your content on a whole new level.