Using AI prompts to improve your marketing activities is smart. These carefully crafted cues can help you to create compelling content, streamline campaigns, and generate captivating advertisements across various platforms so why not use it?

Using AI is one thing, how you’re using it is very important. If you use AI right, it would save you time and make your work more creative but if you use it wrong, it will make your work look shallow and generic

This blog post will cover 25 AI prompts curated to help marketers create better advertising content across multiple formats including: SEO, Email, Ad copies, Video, Hot-takes and Brand/Creator Partnerships

What Are AI Prompts?

AI prompts are simply instructions or questions you feed into an AI system to get a specific output. These prompts guide the AI's creative process, helping it generate answers that you’re looking for.

The key to getting the most out of AI prompts lies in their specificity. The more detailed and focused your prompt, the better the AI's output will be.

Why AI Prompts Work

AI prompts act as catalysts for creativity and efficiency. They provide a framework for your chosen AI tool (e.g., ChatGPT, Claude.ai, Copy.ai) to understand your goals and generate tailored content. Here's why they're so effective:

• Overcome Writer's Block: AI prompts jumpstart your creative process by offering starting points and ideas.

  
  

• Save Time: Quickly generate drafts for a wide range of content types.

  
  

• Maintain Consistency: AI prompts ensure your messaging aligns with your brand voice and style, automatically helping you achieve consistency.

  
  

• Enhance Creativity: Explore unique angles and perspectives you might not have considered.

  
  

• Enhanced Personalization: Tailor your messaging with AI prompts that consider specific demographics, interests, and pain points, leading to more effective campaigns.

  
  

• Data-Driven Insights: Many AI tools provide data-backed suggestions, helping you optimize your content for better performance and results.

25 AI Prompts Marketers Can Use for Better Advertising

For Ad Copy in Text Format

1. Problem-Agitation-Solution (PAS):

   • Prompt: "Write a PAS ad copy for [product/service] targeting [audience]. Highlight their pain point of [pain point], agitate it by emphasizing the negative consequences, and offer [product/service] as the ideal solution."

   • Why it Works: The PAS framework taps into emotions and offers a clear path to relief.

     
     

2. Feature to Benefit Bridge:

   • Prompt: "Craft an ad copy that bridges the gap between the features of [product/service] and the benefits they provide to [audience]. Focus on how these benefits solve their [problem]."

   • Why it Works: People buy benefits, not features. This prompt highlights the value proposition.

     
     

3. Curiosity-Driven Headline:

   • Prompt: "Write a headline for an ad that sparks curiosity about [product/service]. Use a question, a surprising fact, or a bold statement to pique interest."

   • Why it Works: Curiosity compels people to click and learn more.

     
     

4. Testimonial-Based Ad:

   • Prompt: "Use the following testimonial "[testimonial]" to create an ad for [product/service]. Highlight the specific results and emotions conveyed in the testimonial."

   • Why it Works: Social proof builds trust and credibility.

     
     

5. Call to Action (CTA) Emphasis:

   • Prompt: "Write an ad copy that strongly emphasizes the call to action. Use persuasive language to encourage [audience] to take the desired action, whether it's [desired action]."

   • Why it Works: A strong CTA guides your audience towards conversion.

For Short Video Ads

1. Visual Storytelling:

   • Prompt: "Generate a script for a 15-second video ad that visually tells a compelling story about how [product/service] transforms the lives of [audience]."

     
     

2. User-Generated Content (UGC) Inspired:

   • Prompt: "Write a script for a short video ad that leverages user-generated content (UGC) about [product/service] to create a sense of authenticity and social proof."

     
     

3. Product Demo:

   • Prompt: "Create a script for a video ad that demonstrates the key features and benefits of [product/service] in an engaging and informative way."

     
     

4. Behind-the-Scenes:

   • Prompt: "Write a video script that offers a behind-the-scenes look at the making of [product/service] or the team behind it. Showcase the passion and dedication involved."

     
     

5. Trending Challenge or Trend:

   • Prompt: "Develop a script for a video ad that incorporates a popular trend or challenge on social media. Show how [product/service] fits into this trend and adds value."

For Partnership Collaboration

1. Shared Values Alignment:

   • Prompt: "Identify potential partners who share similar values and target audience with [your brand]. Craft a pitch that highlights the mutual benefits of collaboration and potential impact on both communities."

     
     

2. Co-Marketing Campaign:

   • Prompt: "Develop a co-marketing campaign idea that leverages the strengths of both [your brand] and [potential partner]. Outline the campaign goals, target audience, channels, and key messages."

     
     

3. Cross-Promotion:

   • Prompt: "Create a cross-promotion strategy that involves sharing content, running contests, or offering exclusive discounts to each other's audiences. Focus on maximizing reach and engagement."

     
     

4. Influencer Collaboration:

   • Prompt: "Identify influencers who resonate with [your brand] and [potential partner]'s target audience. Develop a pitch that outlines the collaboration goals, content ideas, and desired outcomes."

     
     

5. Joint Product or Service:

   • Prompt: "Brainstorm ideas for a joint product or service that combines the expertise and offerings of both [your brand] and [potential partner]. Highlight the unique value proposition and target audience for this collaboration."

For Email Ads/Cold Emails

1. Personalized Subject Line:

   • Prompt: "Write a subject line for an email promoting [product/service] that would be highly relevant to [recipient's name/job title/industry]."

   • Why it Works: Personalization grabs attention and increases open rates.

     
     

2. Benefit-Driven Opener:

   • Prompt: "Craft an opening line for a cold email that immediately highlights the key benefit of [product/service] for [recipient's pain point/goal]."

   • Why it Works: A strong opener hooks the reader and encourages them to continue reading.

     
     

3. Pain Point Agitation:

   • Prompt: "Write an email that empathetically addresses a common pain point of [target audience] and positions [product/service] as the solution."

   • Why it Works: Empathy builds rapport and trust.

     
     

4. Case Study/Success Story:

   • Prompt: "Use the following case study/success story [briefly summarize the case study] to create a compelling email that showcases the results achieved by using [product/service]."

   • Why it Works: Real-world examples demonstrate the value of your offering.

     
     

5. Scarcity/Urgency:

   • Prompt: "Write an email that creates a sense of urgency or scarcity to encourage [target audience] to take action, such as signing up for a free trial or limited-time offer."

   • Why it Works: Scarcity drives action and can boost conversion rates.

For Delivering Hot Takes

1. Controversial Industry Opinion:

   • Prompt: "Write a short, opinionated piece expressing a controversial viewpoint on [industry trend/event/topic]."

   • Why it Works: Sparks discussion and engagement.

     
     

2. Prediction of Future Trends:

   • Prompt: "Offer a bold prediction about the future of [industry/technology/consumer behavior]. Provide reasoning and potential implications."

   • Why it Works: Establishes you as a thought leader and trend spotter.

     
     

3. Critique of Popular Product/Service:

   • Prompt: "Write a critical review of a popular [product/service]. Highlight both positive and negative aspects, offering a balanced perspective."

   • Why it Works: Provides valuable insights and attracts attention.

     
     

4. Response to Breaking News:

   • Prompt: "Quickly craft a hot take in response to [recent news event/announcement] within your industry. Offer your analysis and unique perspective."

   • Why it Works: Demonstrates your ability to stay current and relevant.

     
     

5. Unpopular Opinion:

   • Prompt: "Share an unpopular opinion you hold about [industry topic/practice]. Explain your reasoning and challenge conventional wisdom."

   • Why it Works: Differentiates your brand and sparks debate.

For SEO Content Creation

1. Keyword-Focused Blog Post:

   • Prompt: "Write a blog post targeting the keyword [keyword]. Include a catchy title, informative subheadings, and relevant internal/external links."

   • Why it Works: Drives organic traffic and improves search engine rankings.

     
     

2. Long-Form Guide/Resource:

   • Prompt: "Create a comprehensive guide on [topic]. Cover all aspects of the topic, including subtopics, frequently asked questions, and actionable tips."

   • Why it Works: Attracts backlinks and establishes authority in your niche.

     
     

3. Listicle for Social Sharing:

   • Prompt: "Write a listicle titled "[Number] Ways to [Achieve Desired Outcome]." Make it engaging, shareable, and include a compelling call to action."

   • Why it Works: Listicles are popular on social media and can drive traffic.

     
     

4. Infographic Script:

   • Prompt: "Develop a script for an infographic on [topic]. Outline the key data points, statistics, and visuals that should be included."

   • Why it Works: Infographics are visually appealing and shareable.

     
     

5. FAQ Page:

   • Prompt: "Create a list of frequently asked questions (FAQs) about [product/service]. Provide concise and informative answers that address common concerns."

   • Why it Works: Improves user experience and can capture featured snippets in search results.

How to Use AI Prompts Effectively

To maximize the potential of AI prompts, follow these expert tips:

1. Be Specific: The more specific your prompts, the more tailored and relevant the AI-generated content will be. Clearly define your goals, target audience, and desired outcomes.

   
   

2. Experiment: Don't be afraid to experiment with different prompts and variations. See what works best for your brand and messaging.

   
   

3. Review and Refine: Always review the AI-generated content carefully. Edit and refine it to ensure it aligns perfectly with your brand voice and style.

   
   

4. Combine with Human Expertise: AI is a tool, not a replacement for human creativity. Use AI prompts to augment your own expertise and generate the best possible results.

   
   

5. Stay Ethical: Ensure your AI-generated content is truthful, accurate, and aligns with ethical marketing practices.

   
   

6. Experiment with Different AI Tools: Various AI platforms have unique strengths. Try a few to find the one that suits your needs.

   
   

7. Use AI as a Starting Point: AI-generated content often serves as a great foundation that you can then edit and personalize.

AI prompts are just the beginning. As AI technology continues to advance, we can expect even more sophisticated tools and capabilities to emerge, and who knows how these changes will change content creation. One thing about these prompts is that you need to creatively refine them to suit your writing style all the time so do not let these prompts box you in. Always experiment.